The classic apple logo was chosen for many reasons. First of all, it relates to the tale of Newton discovering gravity when an apple fell on his head. In the first logo, the apple is covered by rainbow colors, but in the wrong order. This gives a sense of creativity. The bite could mean many things: a symbol for lust of knowledge, a reference to Adam and Eve, a computer "byte", or simply to differentiate the logo from looking like a cherry. Overall, the simple logo is easily recognizable all over the world, and will remain so for years to come.
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